Wednesday, January 16, 2008

New Role For Boomers

One of the themes that keeps reappearing in my research regarding the coming Boomer Wave is that Boomers want to matter. The work that they do in their middle-ageless years must make an impact that rewards them with a sense of meaning and fulfillment. The mission will be as important as money.

In rejecting the notion of retirement, Boomers are also refusing the role of “retiree”. Having thought of themselves as youthful for so long, they now find themselves psychologically unable to fill those shoes.

Boomers will not retire and, as Gary Sweeten says, they should “Re-fire”. Others use the term “retread”. Re-firing and re-treading are roles they are willing to play.

"Boomers want to stay mentally and physically active and remain connected to others. They believe it is ok to relax as long as doing so is taking a break – not dropping out.

Boomers want a role that preserves possibility, not one that necessitates closure. Not retiring but renewing, resurging and remaining on the scene." 1
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1.Generation Ageless, J. Walker Smith and Ann Clurman, Harper Collins Publishing (2007)

The Boomer Blogger

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