I would strongly encourage those who are interested in learning more about this demographic phenomenon called The Boomer Wave to read the following books and articles:
Books
Generation Ageless, J. Walker Smith and Ann Clurman, Harper Collins Publishing 2007
Made To Stick (Random House, 2007) Chip and Dan Heath
Ageless Marketing: Strategies for Reaching the Hearts & Minds of the New Customer Majority, David B. Wolfe, Robert E. Snyder, Dearborn Trade Publishing, a Kaplan Professional Company, 2003
Exit Interviews, William Hendricks, (Chicago: Moody, 1993), p. 260.
Halftime: Changing Your Game Plan from Success to Significance, Bob Buford, Zondervan Publishing, 2001
Stuck in Halftime, Zondervan Publishing, Bob Buford, 2004
Finishing Well: What People Who "Really Live" Do Differently, Bob Buford, Integrity Publishing, 2004
Unlimited Partnership: Igniting a Marketplace Leader's Journey to Significance, Lloyd Reeb and Bill Wellons, B & H Publishing, 2006
The Power Years: A User's Guide to the Rest Of Your Life, Ken Dychtwald and Daniel J. Kadlec, (2005)
Practicing Greatness, Reggie McNeal, Jossey-Bass, 2006
Baby Boomerang: Catching the Boomer Generation As They Return to Church , Regal Books,(1990), Doug Murren
The Boomer Century 1946-2046: How America's Most Influential Generation Changed Everything, Alexandria Productions, (2007) Richard Croker and Ken Dychtwald
For Entrepreneurs Only: Success Strategies for Anyone Starting or Growing a Business, The Career Press, 1994, Wilson Harrell
The Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry, John Wiley and Sons, Paul Zane Pilzer, 1994
ARTICLES
One of the most helpful websites I have found for those who want to retool the church's paradigm and develop "sticky" ideas is www.JoshHunt.com. He is a nationally known Christian coach and educator.
Pew Research Center, "Baby Boomers Approach Age 60"
"The Case of the Missing Boomers," Ministry Currents, January - March 1992,
Aging Adults: Boomers, Builders, and Beyond, Enrichment Journal, Winter 2002
“Targeting the Mature Mind,” David Wolfe, American Demographics, March 1994, 32–36
Editorial: "Involved Seniors"/It's Time for Boomers to Plan July 5, 2004, Minnesota Star Tribune
Report on "Reinventing Aging: Baby Boomers and Civic Engagement,", MetLife/Harvard School for Public Health,2004
Me Generation' becomes 'We Generation,( USA Today 8/2/2006) by Daniel J. Kadlec.
How can your church reach baby boomers? Steve Mills, Executive Director of Church Ministries, Northwest District, The Assemblies of God,
Churches Neglect Older Folks; Potlucks Won't Do, Lillian Kwon, Christian Post Reporter Fri, Jan. 12 2007
The Church In 2011: Catching The Age Wave, (Lifeway Biblical Solutions for Life, 7/10/06), by Thom S. Rainer
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment