The church must understand baby boomers before it can effectively reach and minister to them. In his book, The Baby Boomerang, Doug Murren says there are at least nine aspects of the boomer's belief system that must be understood if the church's ministry approaches and methods are to have any impact on them.
Boomers are not belongers. They are not as interested in membership as they are in participation. They are more interested in the individual than the institution.
Boomers detest formality. They are looking for a church that provides warm, friendly environment for developing relationships, yet is casual and practical in its approach to life. They have a low sense of denominational loyalty and won't tolerate anyone putting guilt trips on them because they are not committed to the institutional church.
Boomers have grown up wanting experience rather than theory. They want to experience life personally rather than be told about it. Their approach to spiritual life is no different. John Naisbitt, in Megatrends 2000, says that the next decade will be a time in which people will seek a "spiritual experience."
Boomers come to church to get something applicable to their lives. They are interested in how-to sermons and teaching. They look for relevancy, not simple, pat answers.
Boomers expect women to be treated as equals and to be given leadership roles. Husband and wife teams in ministry are a great way to help meet this expectation.
Boomers want the contribution of singles to be celebrated and expected. In the year 2000, singles comprised more than 50 percent of the adult population over 18 years old. Churches must accept, understand, and minister to the diversity and needs of singles. The church must be willing also to encourage the contribution of singles to the life and ministry of the church.
Boomers believe that the high level of dysfunctionality within their group needs to be addressed. They have grown up with major life problems: alcohol and drug abuse, broken homes, and sexual promiscuity. One in four women has been sexually abused. Deliverance, recovery, and support groups are part of the healing process. Sunday school classes that function as recovery and support groups should be very effective.
Boomers applaud innovation. They like to try new, adventurous things. They enjoy variety and spontaneity, expect challenge, and despise mediocrity.
Boomers have a sense of destiny. They want to make a difference. They support what they feel will make the greatest impact. They are looking for a cause that is challenging and worthy of commitment. They are active rather than passive in their general approach to life. They are busy and want to stay that way. Time is more important than money to them. Therefore, they will get involved in what they feel is the best use of their time.
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