Who Really are the Emerging Leaders?

The boomer market will drive up the size of the 50-69 year old segment of the population. Meanwhile the market of 35-49 year olds is growing smaller. The 20-34 year old market is far smaller than the total older market and, while growing, is transitioning demographically toward a more ethnic (toward 40% Hispanic in some places) marketplace. By 2030 this trend will be even greater!

Boomers will not go into their senior years the same way their parents did. Creative "Seasoned Believer" leaders are needed quickly as another boomer turns 61 every seven seconds

The real “missional” or “emerging leader” is will not be the church planter/pastor who is focused on leveraging the caffeine addictions of present 20-39 year olds into ministry growth. That’s the smallest and most rapidly shrinking market segment. More missional is the minister who looks at the market and works like a missionary to meet the needs of the people who actually comprise the marketplace.

Here’s an interesting observation I found in the book…….

Brad Edmondson former editor-in-chief of American Demographics says the Older Boomers are the focus of market opportunity in the next decade. The key concepts for reaching boomers around the globe are preservation and quality of life. The most important segments among boomers are empty-nest couples and older singles. The key to success in this marketplace is life-stage marketing because boomers will go through more transitions in their 50s and 60s than any other phase of life.

The Boomer Blogger